Check the knowledge of the target market.

You are obviously familiar with market structure & requirements in your home market but may have to realize different conditions in your target market. 
 
We know our Target Customers in the new region *

Give 5 if you have a precise understanding about buying centers, buy cycles and involved personas.





 
That´s Great!

Knowing your potential customers, their buying centers and buying patterns is crucial for a successful go to market in a new market.

Seems, you are prepared to face any local differences, due to culture, applicable law ...

 
Watch out - you may lose money.

Knowing your potential customers, their buying centers and buying patterns is crucial for a successful go to market in a new market. Local differences, due to culture, applicable law may harm your business.

 
We know our competitors in the new region *

Give 5 if you already have these insights (including the local competition)





 
That´s Great!

Knowing your international and local competitors, their tech stack, financial background, strategic approach, partnerships, and tactics is crucial for a successful go to market in a new market.


 
Watch out - you may lose money.

Knowing your international and local competitors, their tech stack, financial backgroundstrategic approachpartnerships, and tactics is crucial for a successful go to market in a new market.

 
We know our competitors´ products & services *

Give 5 if you already have these insights and are familiar with the portfolio of your competitors in the new market.  Learning about their tech stack, financial backgroundstrategic approachpartnerships, and tactics is crucial for a successful go to market in a new market.





 
That´s Great!

Knowing your international and local competitors, their tech stack, financial background, strategic approach, partnerships, and tactics is crucial for a successful go to market in a new market.


 
Watch out - you may lose money.

Knowing your local competitors´ products and services is crucial for a successful go to market in a new market. You should understand each one´s value proposition to position your portfolio accordingly.

 
We know, why our competitors' customers buy products from them *

Give 5 stars if you already have these insights.





 
That´s Great!

Knowing, why customers buy from others is crucial for your own Market Sizing and Target Customer Segmentation

Find my take on market sizing at http://sembassy.com/market-sizing
 
Watch out - you may lose money.

Knowing, why customers buy from others is crucial for your own Market Sizing and Target Customer Segmentation

 
We know which of their customers are happy and which are willing to leave them. *

Give 5 stars when you already created customized strategies to win against individual competitors





 
That´s Great!

Knowing which potential customers are happy with their existing supplier and which are willing to leave them gives you the perfect target list in the new region.

 
Watch out - you may lose money.

Knowing which potential customers are happy with their existing supplier and which are willing to leave them would give you the perfect target list in the new region.

Your total Score is {{var_score}} out of 25. 

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